Spooky Electric Ltd. is an event planning division of ESTMKTG. We produce, promote, and stage celebrations to honor the legacy of Prince Rogers Nelson (1958-2016). Our flagship event is PRIVATE JOY to revisit the early years of music icon Prince Rogers Nelson.

“Prince was an American singer, songwriter, record producer, multi-instrumentalist, actor, and director. He was known for his electric work, flamboyant stage presence, extravagant dress and makeup, and wide vocal range. His innovative music integrated a variety of styles (funk, rock, R&B, new wave, soul, psychedelia, and pop). He sold over 100 million records, making him one of the best-selling recording artists of all time. He won 8 Grammy Awards, six American Music Awards, a Golden Globe Award, and an Academy Award for Purple Rain (1984). He was inducted into the Rock and Roll Hall of Fame (2004).”
WIKIPEDIA | or perhaps you prefer PRINCEPEDIA

Why That Name?

Spooky Electric is first introduced into the princely vernacular in 1988. The artist shelves the since infamous Black Album because he feels it’s too dark. He wants to turn the page. He writes, records, and releases its replacement (Lovesexy) in a whirlwind period of just three months.

Spooky Electric emerges as Prince’s handle for the liberated muse he once embraced but now shuns – the one responsible for his most inspired and critically-acclaimed records (Dirty Mind, 1999, Purple Rain, and Sign ‘o’ the Times).

Through the explosively colorful and triumphant soul opera that begins his new chapter, Prince paints Spooky Electric as the voice of NO and Lovesexy as the sound of YES. While time paints a different tableau, Prince doesn’t view himself as giving anything up. To the contrary, he sees himself as doubling down on being “saved.”

Give up if you want to and all is lost.
Spooky Electric will be your boss.


So begins a more restrained and less vital stretch in Prince’s music. While the hits still flow (Alphabet Street, Batdance, Get Off, Cream, Diamonds and Pearls, and The Most Beautiful Girl in the World), many listeners begin to lose some measure of faith in him — at a time when his faith is deepening.

Listen to Lovesexy when you have 45 minutes to spare. Don’t be alarmed when you see just one track. In a stroke of genius (and yes, he never loses that), Prince blends one song into another. The transitions are so seamless that he doesn’t see the point in creating tracks.